I was up around 4am in the morning thinking about the post I wrote about easing the pain of sponsoring your warm market. In that post, I covered some general information on sponsoring your family and friends. I thought maybe if more people understood their warm market, it wouldn’t be such a headache to sponsor them and they would have much more success when trying to sponsor them into their business opportunity.
So today, I’m going to cover the Anatomy Of Your Warm Market. I will provide some insight on the break down of your warm market and I will discuss the importance of this information and how relevant it is to your success in sponsoring them.
The Anatomy Of Your List
There are several definitions for the word anatomy in the Merriam-Webster’s dictionary, but the one we’re going to focus on is the following: (A separating or dividing into parts for a detailed examination: Analysis) That’s exactly what I’m going to do for you in this post. I’m going to examine the structure of your warm market so that you can gain a greater perspective of it and how it works.
Most people in the Network Marketing industry have no idea what a warm market list is. Majority of the people including the industry GURUS refer to your warm market as everyone you know. And because of this little misconception, brand new people in the industry have a hard time sponsoring anyone from their warm market.
Your warm market is a little bit more complex than just everyone you know. You see, everyone you know isn’t included in your warm market, however, your warm market is encompassed in everyone you know. I hope that makes sense. So, from now on when you are developing your list of people you want to sponsor, let’s refer to that list as the “EVERYONE YOU KNOW LIST”. This will help you understand where everyone fits in.
The goal in developing that list of everyone you know is to eventually find your warm market prospects. The List of everyone you know should be divide into 3 different categories. And those categories are your Warm Market, Luke Warm Market, and unfortunately your Cold Market. The problem with most network marketers is the inability to differentiate these categories. Which leads to the inability to sponsor anyone from their warm market.
How Do You Know Which One Is Your Warm Market?
Discovering you warm market isn’t that difficult, but it does require you to spend a little extra time when developing your list of potential prospects. In order for you to identify your warm market you need to understand the characteristics of each category.
First, lets analyze the characteristics of your Cold Market within your List. Your cold market are people less likely to join you in your business opportunity. They are people whom you haven’t had contact with in 6 months or more. It doesn’t matter whether or not they’re your family, friends, associates, etc. if you have not spoken with them in 6 month or more, place them into your Cold Market category. It’s that simple.
Next, lets analyze the characteristics of your Luke Warm Market within your List. Your luke warm market are people whom you see and come in contact with a little more than you do with your cold market. However, these individuals still aren’t ready to hop on your band wagon just yet. They need more evidence that what you are doing works.
Last but not least, lets analyze the characteristics of your warm market within your List. Your warm market are people whom you come in contact with on a much frequent basis, whether that’s by telephone or personal contact. These individuals are people whom you Directly Influence in some way or another. And because of that, you are more likely to sponsor these individuals into your business opportunity.
The Importance Of Identifying Your Warm Market
It is of the utter most importance that you understand why you need to identify and separate your warm market within your List. Most network marketers make the mistake of including everyone they know into their warm market list. And by doing this, you combine three categories of prospects into one group. These actions will dramatically decrease your odds of sponsoring anyone from your warm market list.
The reason why is because, your cold market prospects really don’t care about your business opportunity, and your luke warm market prospects need more proof. So if you put these individuals into the same business meeting as your warm market, all it takes is one negative comment, or one negative gesture that spoils the entire group.
So, when it comes to trying to sponsor your warm market, you need to go through this process of identifying your warm market, so that you can dramatically increase your success rate. Also read my post “Ease The Pain When Sponsoring Your Warm Market“, which will explain how to go about sponsoring your warm market.
IF YOU ARE A NETWORK MARKETER AND YOU BURNED THROUGH YOUR WARM MARKET AND YOU FIND YOURSELF STRUGGLING, BUT YOU HAVE THE DESIRE AND COMMITTMENT TO CONTINUE AND YOU WANT TO STOP STRUGGLING IN YOUR NETWORK MARKETING BUSINESS. CLICK NOW!
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